Promoting a Media Project with Marketing and Creativity

By | February 16, 2013

Text and images are used throughout the internet to promote businesses. But It is when both, image and text come together as a coherent unit, that the best of both worlds can push a message further and wider.

That’s why professional digital posters are being used more and more to explain and promote businesses. Posters bring together the best of both worlds. They are visual, quickly attracting our eye, and at the same time blend typography into the image to communicate the message in deeper and faster ways.

There are different poster related online platforms around, some of them offering design services, others special effects, some offer montage capabilities, and yet others allow you to market posters through their platforms or pages.

What would be really ideal is to get all of that under one roof. All in one single online tool. Like a mixture of Pinterest, Instagram and a variety of Poster design tools mixed with an SEO friendly context around it.
Even better would be if we could use that tool without any need to register. And what if we could try it fully for free, now that would be really great!

Well, a new platform all the way from silicon valley, dedicated to promote businesses, events, products and people, and that offers all of the above is Posterini.com. What is so unique about this platform is that it brings so many different features together under one roof.

The first thing that stands out in Posterini is that you don’t need to register in order to use it.
This saves a lot of time, not to mention not having to remember a password!

Next is that you don’t even need to pay anything to try its whole process, the whole thing, beginning to end.

Another thing that stands out is how quickly you can produce a great result in a short time thanks to its combination of ready to use templates and powerful design capabilities.

On the one hand, the interface allows you to design and produce posters interactively and online. You simply load an image, choose an starting template and then either leave it as it is or start to modify it and work with its text and other parameters, being able to change typography, colors, sizes, positions, alignment and other parts of the composition. You get 100% control and personalization capabilities throughout the design phase. So you can go as simple and quick as you like, producing a poster in 10 seconds, or as complex and detailed as possible, taking a number of minutes to refine the design in any direction you choose. You are in control.

On top of that, you have a range of visual effects, Instagram like, that you can apply to your poster. These include black and white, tinting, applying texture to the poster and others.

But that’s not all. Apart from the design and filter effect capabilities, you can then select what is called the output magic. This is a montage treatment that will be applied to your poster when it is generated. In essence, your poster is combined very realistically with a location you choose. You can choose to make your poster appear as the cover of a magazine in a magazine stack. Or at a cinema, in the middle of a jungle, at the window display of a store and other locations. It is a great way to quickly get a sense of how your poster would look and feel in the real world.

Once you are happy with your design, you are asked to enter a few quick basic details such as a title and description, which will later be used to generate a personal web page showcasing your poster.

After the Poster is generated you get for free the basic results. These include the poster itself in small size, another image with the montage you chose, and a link with your own SEO friendly personalized web page showcasing your Poster.

You can stop at this point, or get even more and better with the Posterini premium service, which offers quite a ride!. The very affordable premium service, which costs the equivalent of a coffee or a sandwich, gives you three important things to begin with. First, your digital poster will be re-generated but this time in huge size and quality, enough for you to print it at any size you like or to use it for any purpose you may need.

Second, and most important for marketing purposes, you are able to specify a Web URL linking to your business or website. The personal Web page showcasing your poster will then showcase your web link so that visitors are able to reach your website from the page. Your SEO friendly personal web page, showcases and promotes your website and poster to audiences around the world.

Now comes the other great feature of the premium option. Posterini has a Pinterest like wall platform that showcases posters approved but its editors. The wall platform has different categories, including services, events, movies, publishing, music, sports, travel and others.

When you get the premium service, your poster enters the editor’s queue. If the content of your poster is within the terms and guidelines of Posterini (the typical, no violence, no illegal anything and similar), your Poster will be showcased at the Wall, including your web URL, meaning people can view your poster at the wall plus reach your website as well!

There is even an extension of the premium service to be showcased at the very top of the wall if you wish.

Something important. If you choose not to use the premium service, It is important to download the basic poster and montage quickly, as without the premium service the webpage and images will last active for a limited time on the website.

The website is actually in general very environment conscious and they tend to recycle and clean their servers on a regular basis, in order to decrease their energy footprint. Another unique feature of Posterini.

All in all, we have a very unique combination in here. You can combine design, effects and montage to produce great professional posters in top quality, which you can then showcase and promote through their own personalized SEO friendly web pages, plus a Pinterest like wall platform, both of them showcasing the web link to your website, through which users can link from Posterini to your product or service.

And as we said, best of all is that you can try posterini.com fully for free and without any register process and if you are happy with it you can get their premium full service for the cost of a sandwich or a coffee.

It is a novel solution that combines creativity, design and marketing, promoting your services, business, events or yourself through image, text, the URL of your own website, a personalized page as well as a powerful wall platform.

A new friend to our creative marketing toolbox

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